What Should We Do is a personalized leisure recommendation, planning and booking service in New York City (and coming soon to other select cities around the globe!). Tony Award-winning Broadway producer and New York native Arielle Tepper Madover founded What Should We Do to share with the world what she’s been offering her friends for years: answers to the eternal question… what should we do?
Our planners are experts in all things NYC. From the latest openings and hottest tickets, to hidden gems throughout the five boroughs, we know what’s happening, where to go, and how to get the most out of any experience. From backstage tours of beloved Broadway shows to gallery strolls led by top art historians, we’ll do the research, planning and booking, so you can make the most of your free time. Give it a try now!
Meet the Team
Arielle Tepper Madover, Founder
Andrew Goddard, Experience Planner
Amy Jovel, Senior Experience Planner
Carolyn T. Innocenzi, Head of Client Experiences
Patty Onderko, Executive Editor
Jess Bender, Editor
Sonia Gonzalez, Database Manager
Amy Hoppy, Photo Editor
Josh Splett, Experience Planner
Danielle Murphy, Associate Editor
Ally Schenker, Content Assistant
Mark Romano, Database Czar