About Us

What Should We Do is a personalized leisure recommendation, planning and booking service in New York City, Los Angeles, and Chicago (and coming soon to other cities around the globe!). Tony Award-winning Broadway producer and New York native Arielle Tepper Madover founded What Should We Do to share with the world what she’s been offering her friends for years: answers to the eternal question… what should we do?

Our planners are experts in culture, food, drink, and entertainment. From the latest openings and hottest tickets, to hidden gems, we know what’s happening, where to go, and how to get the most out of any experience. From backstage tours of beloved Broadway shows to gallery strolls led by top art historians, we’ll do the research, planning and booking, so you can make the most of your free time. Give it a try now!

Meet the Team

Arielle Tepper, Founder

Andrew Goddard, Experience Planner

Josh Splett, Experience Planner

Josh Hernandez, Experience Planner

Carolyn T. Innocenzi, Head of Client Experiences

Mac Montandon, Editorial Director

Patty Onderko, Executive Editor

Jess Bender, Senior Editor

Danielle Murphy, Editor

Ally Schenker, Editorial Assistant

Hannah Maier-Katkin, Editorial Intern

Sonia Gonzalez, Database Manager

Amy Hoppy, Photo Editor

Sayaka Ueno, Photo Assistant

Mark Romano, Database Czar