Shopping in NYC Just Got an End-of-Year Upgrade

Put down that gift certificate and pick up the pace on hitting these boutiques.

Photo courtesy of Goop Lab

You can do better than a Starbucks gift card. Eschew the chain stores for your holiday shopping this year and go pop-up hopping instead.

Gucci Wooster Bookstore

Step inside Gucci’s new store and you might be surprised to find books—lots of them. Dashwood Books has curated a bookstore within the high-end clothing mecca. Chock-full of 2,000 small-print, iconic, and out-of-print titles on fashion, design, youth culture, and any other Gucci-blessed topic, it’s a secret haven for resting your feet, sure, but also for finding a gift for the ones who have it all. Just ask the librarian for some recommendations. Yes, the shop has hired a librarian to run the show. 375 West Broadway, SoHo

shopping in nyc
The good-looking tomes at Gucci. / Photo by Pablo Enriquez

Form Atelier

This new store in SoHo feels like you’ve entered into a very stylish person’s treasure chest. And in a way, you have: The co-owner, who happens to be the style director for Ralph Lauren Home, has filled the compact space on the ground floor of an historic building with highly curated vintage items he and his wife happen to adore. Next to an Edo-period samurai helmut might be French linen napkins, shearling pillows, or an antique Navajo snake cuff. For the person who likes to fill her home with pieces that have guests asking, “Where in the world did you find that?,” here’s a very convenient trove for you. 19 Mercer Street, SoHo

shopping in nyc
Form and function. / Photo courtesy of Form Atelier

Goop Lab

This is the closest most of us will get to being invited to Gwyneth Paltrow’s home: The new Goop Lab storefront on Bond Street, the first in New York, unfolds room by room. Walk from the closet, with blush silks and jewels, to the kitchen, where hand-spun ceramics are on display in open shelving. Then amble into the all-marble bathroom to see which Goop-approved products your home is sorely lacking. Leave with some impeccably designed items that will keep that Goop glow around for a little while longer.  25 Bond Street, NoHo

shopping in nyc
Gwyneth not included. /Photo courtesy of Goop Lab

The Goods Mart

When you’re bogged down by shopping bags in SoHo and just need a little snack break, head to the new Goods Mart on Lafayette Street (we can’t all have access to the kitchen at The Wing). Whether you need a wee bite that’ll rev you up, like health food store–approved organic candy corn or cashew yogurt, or something more substantial, Goods Mart has it. Its to-go lunch (or 4 p.m. pangs) options are especially tempting: In addition to favorites from New York spots like Westbourne and Alidoro, it has imported burritos from Jonathan Gold haunt Burritos La Palma, which can be warmed up near the coffee station. Speaking of, a cup of La Colombe java will only set you back $1.25. 189 Lafayette Street, NoHo

shopping in nyc
Is there some citrus among us? / Photo courtesy of The Goods Mart/Facebook

Wild One Pop-Up

For the discerning pups of New York City, there’s the Wild One pop-up, an online shop brought to life in Nolita. The space is chic enough to sell cashmere, but instead, grab all the dog essentials (and inessentials) sure to be on Fido’s holiday wish list: leashes and collars, sure, but also tennis ball dispensers, treats from By Chloe, and millennial pink poop bags. 242 Lafayette StreetNolita

shopping in nyc
Wild One: your new best friend. / Photo courtesy of Wild One/Facebook

Young & Able Holiday Pop-Up

Through December 23, Young & Able’s pop-up is selling goods from 60 upstart, female-led brands, 85 percent of them local, in a three-story Williamsburg townhouse. Float through the apartment and spot homewares, jewelry, natural beauty products, clothing, and knickknacks that might have caught your eye in an Instagram ad or on Etsy. 277 Berry Street, Williamsburg

shopping in nyc
Products, placed. / Photo courtesy of Young & Able /Facebook

Need some more shopping inspiration? We’ve got plenty of ideas!