People Who Make NY Special

Christina Tosi Loves Cereal

The Momofuku Milk Bar founder brings her love of breakfast treats to the Kellogg's NYC cereal cafe.

Photo courtesy of Diane Bondareff

She created the popular, addictive Cereal Milk ice cream at her renowned bakery and dessert shop, Momofuku Milk Bar, so Christina Tosi was a natural pick to curate the menu at Kellogg’s NYC, a cereal café in Times Square. Order “The Circus” for a bowl of Raisin Bran with toasted peanuts and banana chips. Or try “Life in Color,” a sundae with Froot Loops, lime zest, marshmallows, and passion fruit jam. Tosi talked brunch, bagels, and Cracklin’ Oat Bran with us:

The Milk Bar changed the culinary world’s minds about desserts, which were often seen as secondary. Now, Kellogg’s NYC is attempting to do the same for a normcore breakfast food. Do you think New Yorkers’ breakfasts are due for a shake-up? New Yorkers are always on the go, so breakfast is something that definitely can get bypassed. Kellogg’s NYC brings unexpected creativity and flavor to cereal and pushes the boundaries on how people will think about and eat the breakfast staple. New York is one of the most exciting places for food in the world, so I hope that Kellogg’s NYC can help bring that same excitement to cereal, whether it’s for breakfast, lunch, dinner, or even a late-night snack.

What was your favorite cereal as a kid, and what is it now? When I was younger, my mom and I had a deal: I was allowed to choose any cereal at the grocery store as long as she could pour as much milk as she wanted. Frosted Flakes was always one I loved—almost a forbidden fruit because of how good it tasted. As an adult, it’s almost too hard to choose and truly depends on what kind of mood I’m in. 

What are some of your favorite brunch places in the city? I love NoMad (at the NoMad Hotel), and Prune is always great, too, especially if I’m really in the mood for an over-the-top, delicious brunch. The Brooklyn Star is an awesome spot if you’re craving a down-home brunch.

Where do you go for your coffee fix, and what’s your order? We’ve got a great coffee program at Milk Bar. I also like Toby’s and Parlor Coffee, which is especially cool because you have to walk through a barbershop to get to it, so it has a kind of hidden factor. My go-to order is a cappuccino with whole milk.

Bagels are the traditional NY breakfast. What’s the best bagel in the city? Truth be told, I typically only eat bagels about once a year on St. Patrick’s Day. This year, I had my green bagel from Murray’s. Black Seed Bagel is another great spot—lots of awesome flavors and variety! 

Kellogg’s NYC
1600 Broadway, between 48th and 49th sts
Daily 7 a.m.–11 p.m.

Milk Bar
Multiple locations