If you’ve ever fantasized about playing dress-up in Victoria Beckham’s closet, By: Fashionaholic is probably about as close as you’re going to get. Less of a traditional clothing boutique and more like a stylish Narnia, this clandestine River North shop is a membership-based rental service that grants fashionistas the opportunity to sample an array of high-fashion styles and dress like they’re hitting a red carpet. Whether it’s a wedding, black-tie event or a special dinner, By:Fashionaholic has your back.
The one-of-a-kind company is the vision of Janet Mandell, a local fashion icon who developed renown for her unique apparel. So much so that her friends would frequently borrow items from her closet for events and outings. Smartly, Mandell transitioned her coveted closet into a business.
Nowadays, By:Fashionaholic is all about creating unforgettable moments through high-fashion rental, with plenty of pomp and circumstance along the way. The River North space houses a decadent showroom with over 3,000 high-end pieces from a number of designer labels, including Gucci, Balenciaga, Balmain, Chanel, Dolce & Gabbana, Givenchy, Hermès, Valentino and Yves Saint Laurent.
Not only do visitors gain access to the holy grail of fashion, but they get one-hour styling sessions, concierge service and pickup service upon return. While sipping a glass of Champagne, you can browse the showroom with personal stylists or relax in the dressing room while Mandell’s expert stylists curate a collection of looks — shoes, bags, dresses and accessories — based on your personal preferences and the type of event you’re dressing for. Once selected, the look is yours for four to eight days.
To gain access to By:Fashionaholic’s private showroom and discuss annual membership, simply schedule a styling appointment with the team online or over the phone.