Considering the increasing omnipresence of hard seltzer on store shelves and menus across the nation, it really was only a matter of time before a festival dedicated to the stuff descended on Chicago. Indeed, the first nationally touring hard seltzer festival, Seltzer Land, arrives in the city May 9, and it looks to transform Union Station into a veritable wonderland of fizzy shenanigans.
Seltzer Land is the handiwork of New York City–based Cannonball Productions, best known for its enormously crowd-pleasing Bacon and Beer Classic. For this event, the organizers have turned their attention to hard seltzer, which has ballooned in nationwide popularity in recent years, and they’ve secured festivals in New York, Minneapolis, Seattle, and, of course, Chicago, among other cities.
For its Chicago stopover, the festival will include more than 100 hard seltzer varieties to sample, along with dishes from local restaurants and live music. In terms of which seltzers will be in attendance, all the big boys will be in town: White Claw, Corona, Bon & Viv, Superbrew, Crook & Marker, and Itz Spritz to scratch the surface.
Presale ticket prices are $29 and $49 for VIP, and include everything from endless seltzer samples and games to food, dancing, and “immersive experiences,” which are all the rage right now. There are two sessions scheduled for May 9, starting with a brunch, 12:30–3:30 p.m., followed by an afternoon/evening event, 5–8 p.m.
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