Now that I have permanent “scouting goggles” on, I look at the city in a very different way.WSWD: How do you handle acoustics in spaces that weren’t necessarily designed for opera? Einhorn: We start venue shopping and do a lot of research. We visit multiple places and do acoustic tests; we’ve rejected venues because visually they might be great, but then we get there and the acoustics are terrible. For example, one of the places we looked at for The Turn of the Screw was this wonderful old Victorian in Staten Island. We went and checked it out, and it was sufficiently creepy. But the acoustics were a little dead, and the geography was a concern. Even if we could pick it up and move it to the middle of Manhattan, there were issues that made it impossible to use. WSWD: Who is On Site Opera’s audience? Einhorn: We have a great mixture. We’ve developed a wonderfully devoted and loyal patron base that helps us sell out our shows almost immediately. And because we partner with various venues, we are able to tap into their audiences. Also when word about our production gets out, it can be less about what the opera is but where it is. The fact that an opera is happening in a townhouse or an opera is happening in a historic synagogue—what would get the new audience member to us is not, “Oh, I want to go see that opera.” It’s “Oh, that sounds like a really interesting experience.” And once they’re in the room and they see what it’s all about, then you have a fan for life.