Pop-Ups

Pour Some Sugar on Us! The Scoop on the Museum of Ice Cream

Sweet fun with a cherry on top.

Photo by Cindy Ord/Courtesy of Getty Images/Museum of Ice Cream

Visiting the Museum of Ice Cream is a lot like eating ice cream: You feel mildly guilty about it, but after that first rush of sugar and milk fat hits your brain, you go into a kind of trance and the whole world seems delightful. So while the $38 admission price at this “multisensory experience”—now in a bigger, semipermanent spot in SoHo—might feel a bit exorbitant when you’re typing in your credit card number, it’s nearly impossible to remain skeptical once you step inside the pink-splashed space. (Fun fact: One famous study from 1979 found that the color Baker-Miller Pink reduces blood pressure and pulse rate.)

Let yourself be charmed on the Celestial Train. Giggle all the way down the three-story, twisty bubblegum slide. Smile for the camera amid dangling bananas (hey, if it’s good enough for Bey!). Strut down the neon hall. And, of course, dive into the sprinkle pool and throw the colorful ovoids at your kids or friends.

Tickets sell out regularly for this indoor, all-ages playground/photo op, so be sure to reserve yours in advance. And one word of warning: The ice cream treats offered here are not the finest scoops that NYC has to offer. Our recommendation: Go to Coffee & Cream by OddFellows—just a five-minute walk away at East Houston and Mott Streets—afterward for small-batch and oh-my-God-good flavors. Its ice cream is worth it even on the coldest winter days.

Details:
Museum of Ice Cream
558 Broadway (between Spring and Prince Streets), SoHo
Open through March 1
Tickets are $38; children 2 and under are free

Visit the magical Elizabeth Street Garden while you’re in the neighborhood!