Fit fashionistas and their male admirers packed the house at Saks Fifth Avenue to get a first look at the Wellery, Saks’s pop-up wellness center/fashion boutique for well-heeled New Yorkers in the market for the latest health, fitness, and beauty trends. As with any good party in New York, the DJ was pretty, the music was loud, the crowd was good-looking, and the vodka was flowing. Celebrity trainer Tracy Anderson (Gwyneth Paltrow and Jennifer Lopez credit her for their toned yoga arms) pouted and preened with fans who waited in line 20 minutes or more to have their picture taken with the tiny fitness diva. Thirtysomething bankers with brawn scanned the crowded bar for potential fit and stylish counterparts. Spandex-clad men and women had their nails and brows done and fingered cashmere workout shawls.
Because these days, fitness must also be fashionable. Located on the second floor, the Wellery showcases individual boutiques that include everything a girl or guy could ever need for a chic workout. S’well bottles in every color and size, soft and luxe Beyond Yoga clothes for the ladies, and Ron Dorff cashmere and “essential sportswear pieces with impeccable fit” for the men. In the market for a home gym? Check out the Peloton stationary bikes and the Technogym treadmills, Wellness Balls, and elliptical machines. If you prefer your exercise outdoors, the Wellery also boasts the ubiquitous brightly colored Martone bicycles, which start at $1,000 and come complete with adorable baskets for all your beauty swag.
For those more interested in beauty than wellness, the Wellery delivers. You can lounge in the Breathe Salt Rooms, phone booth–size salt-air chambers believed to help with respiratory issues; enjoy (we think) a Bendable Body massage, during which the masseuse uses an old-fashioned walker to balance his weight as he steps on you; relax with a Sundays Studio manicure and guided meditation; lash out at the Blink Brow Bar; and vitamin up with Care/Of personalized supplements. And, of course, you can play with loads of beauty and skincare products, including those from Laura Mercier and Glow Recipe.
The pop-up also features a Skinney MedSpa for CoolSculpting, nonsurgical fat freezing. At the opening party, I was stunned to see a woman lying out in the open there, not a care in the world as to who was looking on as three aestheticians hovered over her exposed belly and attempted to ice away her love handles.
While the vibe was fun, the whole thing felt like a high-class fitness expo, chock-full of expensive gear for sale and questionable therapies for the uninspired exerciser. The fact that there are no real locker rooms or showers to use after class left me skeptical that anyone looking for a serious workout would come to the Wellery. I mean, really, who wants to use a “towelette” to wipe down after a boxing class? The well-curated goods and services, however, were fun to browse and experience. Having all these wellness tricks and services at your fingertips, in one place, might actually motivate you to do, well, something…or at least dress the part.
The Saks Wellery
Saks Fifth Avenue
611 Fifth Avenue, Midtown East
Open through October