People Who Make NY Special

Meet the Veronicas

The sisters-in-law behind fashion brand Veronica Beard share their New York.

Photo courtesy of Veronica Beard

Veronica Miele Beard and Veronica Swanson Beard are sisters-in-law who launched their brand in the fall of 2010. Miele Beard cut her teeth in the finance industry for a long while, while Swanson Beard previously worked in fashion, with positions in sales at Narciso Rodriguez and Alberta Ferretti. Their combination of business acumen and fashion-forward editorial experience has made made Veronica Beard a runaway (and runway!) success story.

The Veronicas—both mothers with eight children between them—wanted to create a classic, chic, and affordable uniform for busy women on the go. Their first piece (and by far their most popular) was the signature Dickey Jacket, essentially a classically silhouetted blazer that comes in multiple colors and fabrics, ranging from sweatshirt material to cashmere.

Although the Dickey remains their bestseller, the line has expanded to include dresses, pants, skirts, and more. A shoe offering is being launched this summer, along with a denim collection in the fall. Today, Veronica Beard is sold at Bergdorf Goodman, Neiman Marcus, Nordstrom, Intermix, and 165 boutiques globally, as well as the brand’s Madison Avenue flagship and recently opened boutique in Soho.

Our wellness editor, Amanda Taylor, sat down with the cofounders for a quick chat about their favorite NYC places to shop (when they’re not wearing pieces from their own line, of course), eat, and work out.

Photo courtesy of Veronica Beard

What Should We Do?!: Where do you shop?
Veronica Miele Beard: Intermix, Kirna Zabête, and Hirshleifers. I’ve [also] been spotted shopping at Gucci and Louis Vuitton, too—I can’t help myself!
Veronica Swanson Beard: Edie Parker, The Line, and Creel and Gow for taxidermy.

WSWD: Favorite new restaurants?
Miele Beard: We just discovered Kappo Masa. Words can’t describe how good this clubby Upper East Side sushi restaurant is. The duck tacos are my favorite.
Swanson Beard: The Grill, Le Bilboquet, EAT, and Bemelmans Bar at the Carlyle.

WSWD: Where do you go in the city for inspiration?
Miele Beard: I go to museums, but mainly to look at what people are wearing. I try to figure out where people are from based on their style.
Swanson Beard: The streets.

WSWD: You’re both gorgeous, fit women running a company while raising kids. How do you do it? Any beauty/wellness/exercise tips?
Miele Beard: Get sleep! Active Argan is a five-minute facial that wipes years away. I want to try Row House. It’s a great total-body workout with low impact.
Swanson Beard: Sleep, green juices, probiotics, turmeric vitamins, almond milk lattes—and we never stop moving!

WSWD: What is your favorite slice of pizza?
Miele Beard: Patsy’s.
Swanson Beard: Greek pizza from Spunto.

WSWD: If you only had one hour in NYC, what would you do?
Miele Beard: Go shopping at Kirna Zabête in Soho.
Swanson Beard: Walk up Madison, grab a coffee at Sant Ambroeus, and walk into Central Park.

WSWD: What are your wishes for NYC?
Miele Beard: We win a major sports title and have a ticker-tape parade.
Swanson Beard: That Penn Station gets a makeover.

Photo courtesy of Veronica Beard