About Us

What Should We Do was founded to make arts and culture accessible to all. Through our technology platform, we offer personalized recommendations from our highly curated database. We make it super easy and fun for you to decide how to spend your free time! Currently we are in New York City, Los Angeles and Chicago (and coming soon to other cities around the globe!).

Arielle Tepper, Tony Award-winning Broadway producer, New York native and culture insider, founded What Should We Do to share with the world the suggestions she's been offering her friends for years. Sanford Rosenberg, a lifelong New Yorker and seasoned business, media and financial operator, brings to the Company his never-ending passion for all things cuisine and culture. Together with their team they offer answers to the eternal question... “What should we do?”

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