The story of Sey Coffee is a microcosm of Brooklyn as a worldwide brand of artisanal cool. Two fetching guys roast coffee beans in small batches in a Bushwick loft, attract an instant following, open a cafe, and the New York Times christens them as the city's new coffee gods—all in the time it takes to brew a cup of coffee. Stunning, with a clean, open, super bright, all-white design, the cafe places all the focus on their hyper curated selection of beans. Like a wine or beer tasting, their single origin offerings are divided into three categories: sweet and simple, round and loud, and intricate and animate. People watching included.