What Personally Identifiable Information Does What Should We Do Collect?
We collect the following types of personally identifiable information:
- User Provided Information: You may affirmatively provide us with certain personally identifiable information (such as your name, email address, phone number and postal address) when participating in various activities on the Service.
- Log File Information: Our servers automatically record certain information that your browser sends whenever you access the Service. These server logs may include information such as your web request, Internet Protocol (“IP”) address, browser type, browser language, referring / exit pages and URLs, platform type, number of clicks, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, the date and time of your request, and one or more cookies that may uniquely identify your browser.
- Information Collected by “Clear GIFs”: We may employ “clear GIFs” (a.k.a. Web Beacons), which are used to track usage patterns anonymously (i.e., in a non-personally-identifiable manner). In addition, we may also use clear GIFs in HTML-based emails sent to users to track which emails are opened by recipients.
How Does What Should We Do Use Personally Identifiable Information?
Any personal information that you voluntarily disclose in a public area online (in messages and comment areas, through a User Submission, etc.) becomes publicly available and can be collected and used by others.
If you have not opted out from receiving these communications from us, we may use your email address, postal address, phone number or other personally identifiable information to send commercial or marketing messages. We also may use your email address, postal address, phone number and other personally identifiable information for non-marketing or administrative purposes (such as notifying you of major Service changes or for customer service purposes). You cannot opt out of receiving communications for non-marketing or administrative purposes.
We use aggregated information (such as anonymous user usage data, cookies, IP addresses, browser type, clickstream data, etc.) to improve the quality and design of the Service and to create new features, promotions, functionality, and services by storing, tracking, and analyzing user preferences and trends. In addition, we may use “cookies,” clear gifs and log file information to deliver content (which may include third party advertisements) specific to your interests, and remember information so that you will not have to re-enter it each time you visit the Service.
Will What Should We Do Share Personally Identifiable Information with Others?
We will not share your personally identifiable information with other, third-party companies for their commercial or marketing use without your consent or except as part of a specific program or feature for which you have the ability to opt-in or opt-out.
We may share non-personally-identifiable information (such as anonymous User usage data, referring / exit pages and URLs, platform types, number of clicks, etc.) with interested third-parties to assist them in understanding the usage patterns for certain content, services, advertisements, promotions, and/or functionality on the Service.
Third Party Advertisers
Is My Information Secure?
We have implemented security measures to protect personally identifiable information collected on the Service against loss, misuse or alteration. In addition, your account information is protected by a password for your privacy and security. It is important that you protect against unauthorized access to your password and to your computer by logging off once you have finished using a shared computer. Moreover, despite the precautions described above, we cannot and do not guarantee that the individual user information you have transmitted will not be intercepted by others and/or decrypted or accidentally disclosed, and we accept no liability for any unintentional disclosure.
In the Event of Merger, Sale, or Bankruptcy
In the event that we are acquired by or merged with a third party entity, we reserve the right to transfer or assign the information we have collected from users as part of such merger, acquisition, sale, or other change of control. In the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors’ rights generally, we may not be able to control how your personal information is treated, transferred, or used.
You must be at least 13 years old to register to use the Service.
Special Note to International Users
California Privacy Rights
California Civil Code Section 1798.83 permits users of the Service who are California residents to request certain information regarding its disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an e-mail with “California Privacy Rights” in the heading to privacy@WhatShouldWeDo.com or write us at:
What Should We Do Privacy Rights
1501 Broadway, Suite 301
New York, New York 10036